Excitement as m-Gurush nears inauguration
By Mandela Nelson Denis
The m-Gurush and Zain marketing teams caused excitement in Juba on Saturday as they start an awareness campaign on the streets ahead of the official inauguration of the anticipated mobile money service this week.
Starting from Rak Media headquarters in Konyokonyo where the huge promotional truck had been parked, they drove through the Konyokonyo taxi park where onlookers were awakened by the loud music blaring from the long promotional truck. The truck caused traffic jams each time it negotiated corners.
The campaign aimed at educating agents and customers on the soon to be launched service.
m-Gurush is South Sudan’s first mobile money service powered by Trinity Technologies and Zain telecom company meant to revolutionize the small financial system.
With marketers dressed in m-Gurush T-shirts, boda boda riders and onlookers were left with no option than to wonder what had befallen Juba.
The huge banners, stickers and posters on the convoy of cars following the truck helped give bystanders a glimpse of what they would expect.
Lodule Christopher, a resident of Hai-Cemetery was among the people taken aback by the tour. He only hopes that the mobile money service will not disappear.
“I am happy with the m-Gurush team and hope they are here to stay and make the life of South Sudanese simple and better in terms of sending and receiving money,” said the excited Lodule.
Nalumasi Mariam bumped into the promotional truck at Addis Ababa Road. She runs a small eating joint in the old park of Juba. She said with the coming of mobile money service, she hopes to be able to transact business with her phone.
“I buy a lot of food items from Konyokonyo Market and with this service, I hope to reduce on my movement because I will just send money to the person who supplies,” said the hopeful Mariam.
Akon Akon who is a vendor opposite Juba Quality Hotel left her tea business to witness the promotional truck pass with blaring music.
“I was approached by one of the ladies giving out flyers and when I asked her whether I will be able to send money to my people in the village, she replied ‘yes’. I am waiting to see this happen,” Akon demanded.
Joseph Arinaitwe the Vice President of Trinity Technologies said that m-Gurush will make transactions simple across the country.
He revealed that the mobile money service has been activated for all Zain subscribers.
“As we talk right now, m-gurush is now available on your phone and the services will be for everyone across the country,” Arinaitwe said.
The marketing team toured around the major centers in Juba such as Nyakuron, Customs, Munuki, Gudele, and other areas.